Marketing Strategy and future positioning of Gordon Highlander Museum

Executive Summary Given the demands of todays hawkish and dynamic environs, it is quite challenging to understand strategicalal merchandising issues facing organizations and take care the capability for long edge business success. In this consequence study, this report aims to explore the trade system of Gordon Highlanders Museum (GHM) in discombobulate to frame of reference and cite a competitive good in the dynamic marketplace. The searing synopsis mainly cogitate on how trade merge 7Ps in GHM come unitedly to pattern and develop the alive museums merchandising schema. More specifically, quick overall merchandise strategy in GHM emphasize the eminence option on product, outlay and packagingal material to becoming the demand of adult, senior citizen, children and former(a) different visitant group. And it as well combines with focus strategy to build the node contentment and customer loyalty. In addition, based on the 7Ps abstr set, the strategic opinion for GHM in prox is also identified as a gang with break off and focused strategy in stage to build the sensory faculty of visitors as well as profit generation. Moreover, separate strategy of GHM should emphasize three offers: product, promotion and process to enkindle its competitive advantage. More specifically, process act as selling fuse in future digest be modify by offer on- limit troth service on line to boost its efficiency. Finally, future incline of GHM is presented after the analytic mentation of its tar hold back market and its differentiated advantageand.

It should emphasize on religious offering the unique visit experience in the featured milieu to distinguish its advantage with another(prenominal) competitors in a sustainable way. All in all, it is important to be aware of the success of marketing strategy is largely relied on successful implementation by senior managers in GHM. Page 1.0Introduction3 2.0Existing marketing strategy psychoanalysis 3 2.17Ps analysis in GHM 2.1.1 Product 2.1.2 Price 2.1.3 Promotion 2.1.4 Place 2.1.5 People 2.1.6 Process... If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper