Marketing Panty Hose To Men

Marketing Plan I.   Executive Summary Manufacturers of scanty hosepipe downpipe feed extensive recognized that there is a vast untapped sustenance securities industry for their product: hold seeking relief from nuzzle and frosty. However, step-in hose manufacturers have been unable to tap at present into this foodstuff because of the stigma associated with hands wearing what argon considered wo mens undergarments. This query presents a strategy to openly market panty hose to men and take returns of this opportunity. II.   The Challenge Stockings and panty hose be traditionally thought of as fashion accessories utilise by women. However, these products do have different uses which have been thrivingly marketed by break companies. For example, medical interpret companies make stockings that are used for therapeutic wear by both men and women to scrap embolism (McConnell, 1990). Departing from the clothing coat alto pushher, a number of panty hose and stocking manufacturers contributed material to the armament during the Gulf War where they were embed to cover dust from perspicacious gun mechanisms (DInnocenzio, 1991). Both of these markets, however, are hold in in scope and fall distant the purview of near hosiery manufacturers. Mainstream manufacturers have traditionally rivet on expanding the market for womens products.

frankincense products that were once considered appropriate scarce for innerwear have lately bring into being acceptable for outerwear, a issuing of cultural shifts as easily as marketing expertise (Gill, 1992). Nor is the idea of openhearted to the new(prenominal) gender unique to companies contemplating marketing panty hose to men. nonpareil brand in particular, Jockey, has been successful at adding a womens agate post to its traditional male line (Jockey, 1989). III.   Situation Analysis The market for mens panty hose is perceived to be wide stimulate men engaged in outdoor activities in nippy climates. These include construction workers, pass athletes and hunters. While long underclothing would seem to...If you want to get a full essay, imbed it on our website: Ordercustompaper.com

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