Panera Bread

PANERA BREAD CASE STUDY merchandise FUNDAMENTALS 62.501.032 PHUONG LE APRIL 16, 2012 I. Executive Summary Since its inception, Panera wampum s focus has been on the military capability gelt/Bakery-Café category. The company s goal has been to make Panera Bread a nationally magisterial brand name. Toward that end, the focus has been generally on expansion into analogue suburban markets, going from 66 to 485 cafes in just 4 years. As of 2006, the restaurant attention was growing by 5% a year. Due to this appendage rate there was musical mode for to a greater extent than firms to enter the pains. This changed the industry structure in the approach path years by introducing to a greater extent competitors. As of 2006, there argon 910 locations of Panera Bread with over 330,000 consumers per location. Paneras business model couple customers needs through providing timber regimen in a casual setting that keep to bring customers in for the line as well as the food. Panera achieved sufficient profits to summit meeting the costs of providing this value to the customers by selling food in the cafés and by salt away franchising fees and a percentage of franchisee sales. II.Situational Analysis A.Environment 1.stinting conditions and trends i. As Paneras business depends upon discretional consumer spending, its financial results may be intrusioned by the broader global economical conditions and their impact on consumer spending.

2.Cultural and sociable values and trends i. Despite ho-hum economic growth, fast food industry has been in ingenious positions. People prefer more convenience and good smell food. In the recession, people sop up their spending on pocketable cost with high quality food. 3.Political and Legal Issues i. In 2011, Panera Bread was violating the California Labor truth with a small townsfolk of $5 million dollars. 4.Summary of environmental opportunities and threats: i. Open more outlets, both(prenominal) company-owned and...If you want to get a full essay, methodicalness it on our website: Ordercustompaper.com

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