Customer Analysis Issues

Option #2 Goods Of Desire: Customer Analysis Issues intention Goods Of Desire (G.O.D.) is a lifestyle brand based in Hong Kong, which provides eastern derived lifestyle concept productions, such as piece of furniture and tablewargon. Products are shake up by age-old oriental person traditions, and the guild implants them into modern lifestyle. Introduction Issues on consumer behavior when trade G.O.D., will be addressed in this paper. Topics such as relationship marketing, consumer information search strategy, product category intimacy and consumer attitudes will be discussed, along with managerial implications. Relationship market Except for products and operate tar imparted at business incorporated as abate nodes, relationship marketing is also inbred and butt be utilized for products and services targeted at consumers. To observe existent customers happy and satisfied intimately the products and services provided is incisively as important as attrac ting bare-assed customers. And it is critical for the company to be successful in long term. (Collins) Relationship marketing for company targeted primarily at consumers themselves is just like act subsisting customers into potential business partners.

If customers are happy about the services and products, they are very likely to come back end again for them in the future and will also ancestor on the company to others. In this case, these existing customers helped gaining the company new customers as well as providing the company a motionless customer base. A favourable shopping experience and acceptable purchases ar e things that customers are looking for. As ! a customer at a furniture store, it is important that he/she could go past or exchange the product if it does not look good or fit into their room, and prompt delivery is expected. Therefore, to provide customers a harming shopping experience and smooth transactions, there should be on-the-spot(prenominal) staffs that are knowledgeable and ready to help customers with their decision-making process. Return and...If you desire to get a full essay, order it on our website: OrderCustomPaper.com

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