Essay --

WHAT IS CONSUMER deportment?Consumer behavior is the study or the art of how pile buy, what they buy, when they buy and wherefore they buy. It refers to the actions and all the decision process of people who purchase goods and services for own(prenominal) consumption. Consumption can be in any hammer and anywhere. wherefore IS IT IMPORTANT? harvest-festivalion Concept (consumers buy what is available than what they really want)Product Concept (consumers leave buy a product of highest quality, best act and most features)Selling Concept (consumers mostly buy the product when they atomic number 18 actively and aggressively persuaded)Marketing Concept (marketer must make what sells sooner than sell what it makes) Circle of Consumption-VARIOUS OBSERVATIONS AT THE SHOPPING MALL-We in a group had seen a number of things at the Shopping Mall. There were many an(prenominal) different types of customs and rituals also and different ways of how people act. On the observation day, there were many people in groups of three or more. Majority of the people walking in the mall ar that of the juvenility and the children who just like to spend their time in any form of entertainment. People are unique in many ways much(prenominal) as different cultures, views, and perceptions. For people to adapt to a new culture, people must learn to understand characteristics, norms, and social control. These three factors are distinguished and touch almost every aspect of social life and are used in every day to day life. A sign is a symbol that stands for or conveys an idea. Signs could be price tag, a slow down sign etc. As signs convey learning and are the most common and they make everyones life easier. question is an example of signs and linked with body movements. The signs are present almost everywhere, it... ...f use, possession, and maintenance. nonpareil caution about customer rate greater customer abide by does not necessarily equal greater customer felicity. C ustomer value is defined as the difference (or surplus) between benefits and costs it is a take aim of return for customer costs. From a cognitive perspective, according to expectation theory, satisfaction is the result of a comparison between what actually occurs and what is expected. Hence the customers buy satisfaction depends on both their perceived value of the purchase and their fellowship of what a fair level of buying value should be. In short, customers will feel satisfied to the extent that the perceived value of their buying exceeds the threadbare they hold. From this point of view, exceeding value is the key for customer satisfaction, not customer value per se (a surplus value).