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Identification/description of alternativesProvide surmount(p) guest dish come inToys R Us can increase the level of customer bliss by providing good customer service. Friendly and well trained employees who regard customer of necessity better and who understand the importance of satisfying the customers exit not only assist in encouraging customers to shop at Toys R Us but also contribute to differentiating the ships company from its opp onenessnts. It is significant to make apiece customer feel important and to serve each customer feel like he/she is the only customer. Provide better shop experienceIt is key for Toys R Us to make the shop experience unique and fun. The experience would encourage the parents and their children to stop and shop more(prenominal) than often. The unique shopping experience can make the store the best place to shop for toys. The experience would leave a lasting delineation in the minds of customers and would make them want to come back and come often. shot up a game room at the store would disembowel kids to come to the store to try out bran-new games, interact with separate kids and also provide the store an opportunity to introduce and market new products and while the families enjoy a unique and fun shopping experience. Introducing characters in the store like Goeffrey the Giraffe would provide entertainment to the families and improve the shopping experience. PromotionsToys R Us can attract customers by sending out discount coupons and providing special discounts on occasions. Providing various incentives based on what customers overlook would help increase consumer spending. Customers buy several toys throughout the various ages of their kids and more than often buy toys for various kids in their family and for friends kids. Incorporating rewards/points systems helps Toys R Us establish a long-term alliance with the customer and the relationship only grows as the customer buys each time at the store. This lock-in machine would also play a vital role in take the customers back to the store as opposed to shopping at the competitors store for their needs. 3 in 1 experienceThe company can bring its umbrella of product offerings from its various stores such as Toys R Us, Kids R Us and Babies R Us under one roof. Providing several products in one store provides the customers more than one resolve to stop at the store. Families with kids in different age groups and families with varying needs can find their needs in one place presenting the customer with a one stop shopping experience.