The Advantage Of Commercials :: essays research papers

The Advantage of Commercials     It began in the early 1940s and to this day still is in many of ourlives, even more so then before. Its the TV that Im referring to. The TVstarted solitary(prenominal) as only musicals on it,. But eventually proceeded up to todaysoriented world, with movies, sports, and violence. Today more than 98% of allhouseholds puddle a TV. Over 75,000,000 of TV sets are color. To how haw ourlives depend on TV according to A.C. Nielsen, America watches more than 7 hoursper day. Many people claim TV has many dis goodd, like expensive commercials.For example, on 30 sustain commercials in the 1984 Super Bowl cost approximately450,000 dollars. If you just human face at the price it sounds costly, but in realityTV is unrivalled of the most cost-efficient media there is. Not only is cost anadvantage of TV commercials, so are TVs impact credibility, selectivity, andflexibility.     Television is powerful in may ways, mostly by having the ability tocombine all study medial into one media called commercials. TV commercials arelike direct air because it comes directly to the consumer in his or her house.It is like the radio because TV has to perk up sound to make it powerful impact.It is also similar to print or newspapers because TV is able to show the yieldalone, in a setting, or in use. Finally, unlike any other advertising vehicle,TV discharge portray the object in motion while the other forms of media cannot.     TV is believable mostly because of the old of "seeing is believing" anthat is what TV does. Commercials have an unbelievable capacity to inducebelief because of this old saying. The other major print that make TVcommercial believable is that the actors make the commercials and A or the A+.What is meant by this is that when and actor uses a product on TV and has asatisfying look on his or her face, thats implying that the product is doingits job effectively. Also the actors can demonstrate the product tooo Themost crude way to prove a product worthyness, is to test it against a headknown competitor. All of these ways make TV commercials not only very believing,but also very persuading.     The next quality that TV commercials have is that the commercials areselective. Commercials can reach any target audience. For example, if acommercial is toward children, the commercial will be play in betwixt afterschool programs that the children like. If commercial is directed towardhousewives, they will be played mostly during the midmorning and afternoon.