International business strategy Essay Example | Topics and Well Written Essays - 3000 words

International business strategy - Essay Example However, Anthony Salim and his executive leadership group believe that being flexible to these unpredictable and changing dynamics of international culture and business competition is the key to success. Bartlett, Ghoshal & Beamish (2008) identify the concept of the coordinated federation, which is essentially a conglomeration of pre-existing core principles that have found business success at the headquartered centre of the company and then distributed equally across international boundaries. The Salim Group takes the advice of Bartlett et al. in not taking this rather unproductive distribution of core principles and then forcing them throughout the transnational environment and the business’ multiple industries. Instead, Salim advises on being adaptable to changing market conditions. This flexibility is a success factor to be more responsive to the external market environment. For example, the Salim Group faced public backlash with perceived corruption from the Indonesian go vernment between the Salim Group about its investment banking practices (Dieleman, 2006) for divesting 107 different assets to the Indonesian government. ... Though this is only one scenario that occurred with the Salim Group, it indicates that regional government and other influencing bodies in the regulatory environment continue to change the internal dynamics of how the business is operated and/or divested. This is why Salim continues to travel, personally, to different regions of the world to gain an understanding of what is driving governmental forces or cultural forces in key growth markets or existing markets so that the business can be structured accordingly or new strategies developed based on primary data research analysis. This type of flexibility by taking a proactive stand to leadership and research is a key success dynamic. Since more than one legal basis for operations drives this transnational company, such flexibility is a predictor of future success by fully understanding the forces that will impede business success or improve its competitive or public relations position. Anthony Salim is also open to being approached by new investors from multiple regions of the world in order to seize opportunities to expand the business or put it into a better financial position over the long-run. Salim fully recognizes the strengths and weaknesses of the firm, such as his indication that the group is not fluent in technological prowess, thus not having an attitude of superiority in any one division that might not be supported by actual business realities. Salim relies on synergies produced from acquired businesses or other strategic activities involving a secondary business and allows the firm to capitalize on these strengths through acquisition. In many ways, the case study reinforces that Anthony Salim is more focused on consumer relationship management and the marketing principles for