Critical Appraisal - Packaging Design and the consumer behaviour Lab Report

Critical Appraisal - Packaging Design and the consumer behaviour - Lab Report Example This essay is an appraisal of the product design process that explains and evaluates the different aspects of packaging product designs. Packaging design is a business function in an enterprise that can be utilized to accomplish different strategic purposes for a company depending on the needs of the firm. Among the different attributes a designer can implement into a packaging design include shape, color, weight, technology compatibility, graphics and durability and functionality (Young, 2002). Packaging solution are created based on the needs of a segment of customers who demand for a particular trait in a product can lead to increases sales for a company based on packaging design superiority. A company that used design innovation to increase the sales of its products is Neese Products. This firm specializes in food storage utilized different plastic designs that can be applied to most pre-opened original packaging using a zip slider top and adhesive strips to maintain freshness and prevent spillage (Smith, 2007). There are ways to further integrate packaging design can be used as a strategic tool to add value to a corporation. The packaging industry realized that best way to attract a global customer audience is to identify the customers preferences and integrate the international input into the packaging design. The global audience is interested in protecting the world’s environment. A green product is a product manufactured on an eco-friendly manner to protect the environment (Colorado, 2005). An example of a firm that utilized packaging design environmentally sustainable focus is Johnson & Johnson. The company emphasized a moved to recycled content in its packaging design for products. The firm’s increased its post customer recycled from 15% to 80% while at the same time reducing the use of PVC used on consumer primary, secondary and tertiary packaging solutions (Rhoda, 2007). Packaging designs are influenced by the target market the company