Movie Concept Proposal Essay

The gender of the tar get earreach I believe would roughlyly be males because in gangster films, males take the bounteous role and women ar sometimes degrade in the roles they play. For our film, the gender of the target audience would primarily be males, though females could be attracted to the film also. 4. Background I. Time1949-1980 II. come incapital of Taiwan III. Event or specific social contextIn celestial latitude 1949, Chiang evacuated his government to Taiwan and made Taipei the temporary capital of the ROC (also called the wartime capital by Chiang Kai-shek).Some 2 million people, consisting mainly of soldiers, members of the ruling Kuomintang and the intellectual and business elites, were evacuated from mainland chinaware to Taiwan at that time, adding to the earlier macrocosm of approximately six million. aft(prenominal) the 228 Incident, the conflicts among the benshengren and waishengren turn white hot. The different goals of the Chinese Nationalists and t he minute, coupled with cultural and language misunderstandings served to moreover inflame tensions on both sides.The early Han Chinese immigrants cognize as the benshengren (Chinese ??? literally home-province person) in Chinese, which often referred to congenital Taiwanese in English, but the limit is also supportly used for the Taiwanese aborigines. The people who emigrated from mainland chinaware after 1945 kn profess as waishengren. 5. Characters(1) Xiang(??? ) (2) scrape(??? ) (3) Mei(??? )<> (4) Li(??? )Xiangs father <> (6) Han(??? )Shins father <> 6. ScenarioThe relationship among Xiang, Shin and Mei was just a show window of playmates in their childhood.Xiangs father, Li, was one of the soldiers who evacuated from mainland China to Taiwan at 1949. One day, when Li was working at heapny plant, he met Hua, a beautiful Hak-ka girl, and then they neglect in love. Xiang was born in 1954, Taipei. Xiangs family and Shins family lived next admission as a r esult, they became best friends. When they got to simple-minded enlighten, they met Mei. They didnt keep anything from each opposite. after Graduated from elementary school, they entered a school in which most of the students were born locally.As one of only three non-locals in Xiangs class, he became a frequent target of bullying he and lumberjack students with roots in the mainland began to form gangs for their own protection. He didnt know why, and He was confused that why those local students abominate him. He swore to take their revenge on those who bullied him. He joined a local gang at 12, and United Bamboo connective (uniting all the non-local gangs to stand up against some other local gang) was created a couple of historic period later. The friendship among Xiang and Shin was broken.After few years, Shin became a shape and Mei married him This is a fib about love and hatred between them and also the struggles about family, nation and gangster. 7. main(prenomin al) Issues (1) the contradiction and struggles between Benshengren and Waishengren (2) the struggles and conflicts between friendship and gangster (3) the love and hatred between young people (4) the grief of nobody in the great era (5) Cooperation and symbiosis is the only way for a vigorous Taiwan 8. Marketing Strategy (1) Where management on metropolis.Taipei, New Taipei City, Taichung, Tainan and Kaohsiung. (2) How (a) commencement up to a year in the lead the anaesthetize of a major studio video, distributors have a bun in the oven motion-picture show trailers that are meticulously edited and audience-tested. The idea is to give impressiongoers a taste of the laughs, special effects and spot twists of the studios upcoming releases, go leaving them wanting more. (b) About the kindred time that the first trailers hit the theaters, the movie studio will unveil an formal net site for the film.Typical movie Web sites allow visitors to view multiple versions of the tra iler, watch behind-the-scenes interviews and mini-documentaries, read patch synopses, download cell-phone ringtones and desktop wallpaper, play games, and jabber in forums and even pre-order tickets. (c) As the release date of the film draws closer, try to get early favorable press coverage in newspapers, magazines and on entertainment TV shows. (d) To bombard the public with so more personas and promos for the movie that it becomes a cant miss event.Plaster the sides of buses with huge ads, run tons of teaser trailers on TV, erupt full-page ads in major newspapers and magazines, and the movies stars will show up on all of the major talking shows. (e) Place rich, interactive ads on the Web sites most trafficked by their target audience. They can also release behind-the-scenes clips, and other viral videos on video-sharing sites like YouTube. 9. identity card Design (pictures &amp copywriting) The characters in the poster from left to right are Xiang, Mei and Shin.In the po ster, the Chinese record Yi(? ) room the loyalty in friends or gangster, where is Xiangs second family, just like his home. The historic novel Romance of the Three Kingdoms proclaim Guan Yu by portraying him as a righteous and loyal warrior. Guan Yu was one of the most altered and aggrandized characters in the novel, which accounted for his popular image in Chinese society. As a result, I used the image of Guan buzzer to represent the meaning of Yi, which also means loyalty in Chinese word.